Lifefitter Social Networks Logos

In the fall of 2008, LoudDoor’s main focus was on developing and expanding its Lifefitter brand, a group of social networks catering to niche outdoors activities. In order to work around the abstract nature of the networks’ names, I made use of simple sports-enthusiast silhouettes and bright colors. These common themes across the whole spectrum of logos help to create a sense of unity under the Lifefitter umbrella.