NASCAR The Game Facebook App

Activision and Eutechnyx wanted to build publicity for the launch of their newest racing game, NASCAR The Game: Inside Line, through the use of a tournament-style bracket app aimed at picking one driver to appear on the game’s cover. We were provided with a style guide from Eutechnyx, the game producer, but otherwise were given total creative freedom in how the app would look and function.

I worked closely with the development team at LoudDoor to create and launch what you see below. We also created Facebook ads to further push the campaign’s reach. This app was live on the NASCAR The Game Facebook Page for a total of six weeks.